Yoga X Oceans

An interactive installation for the Adidas Yoga X Oceans campaign, live in the flagship Oxford Street store. A camera tracked visitors attempting a yoga pose; once the pose was held, it captured the moment and sent them an illustrated version of themselves (drawn in Alex's character style) directly to their email. The project sat at an unusual junction of retail activation, illustration, and real-time personalisation, with the characters generated from live photography rather than any pre-drawn template.