Yoga X Oceans

Client

Adidas

Year

2022

Discipline

Advertising

An interactive installation for the Adidas Yoga X Oceans campaign, which went live in their flagship Oxford Street store. A camera tracked visitors attempting a yoga pose; once the pose was held, it captured the moment and sent them an illustrated version of themselves (drawn in my signature character style) directly to their email. The project was a fun combination of retail activation, illustration, and real-time personalisation, with the characters generated from live photography rather than any pre-drawn template.