CLEAR

A winter travel campaign for CLEAR Plus, the biometric airport security service, spanning motion, gifting, and in-airport installations. The brief was to bottle the particular emotional register of holiday travel: the stress of the queue, the relief of getting through it, and the warmth of what's waiting at the other end. Character work and animation by Alex, directed by KITCHEN. The campaign leaned into the togetherness angle: the idea that what makes holiday travel worthwhile isn't the journey but who you're making it for.