Fruit Snacks

Client

Mott's

Year

2023

Discipline

Advertising, Animation

Illustration and animation for General Mills Mott's Fruit Snacks, supporting a campaign encouraging reading in communities with fewer resources. Each box came with a free book, and my characters running across both the packaging and the books themselves. I wanted the figures to feel like proper story characters rather than brand mascots. The campaign made the snack box itself part of the reading experience, with illustration appealing to children before the book was even opened.