App Store

Client

Apple

Year

2023

Discipline

Advertising

A series of illustrated cards created for Apple's Today Tab, the editorial front page of the App Store and Podcast Store. Each card was built around a specific app or curated set, using character work and bold composition to hold attention in a space where illustration more often competes with photography and UI. The cards themselves were featured across multiple regions, which meant the work had to read cleanly at small scale while also holding up as a full-bleed feature.