Cadooz

A series of characters and illustrations for Cadooz, an employee rewards and benefits platform, created for their website redesign. The brief was to convey the breadth of what Cadooz offers (rewards that work for every kind of person at every size of company) without defaulting to generic workplace imagery. The solution was a cast of characters: abstract figures alongside human ones, each drawn with enough specificity to feel like actual people rather than demographic stand-ins.