APO Discounter

Client

APO

Year

2024

Discipline

Advertising, Animation

An animated campaign for APO Discounter, one of Germany's largest online pharmacies, promoting their app to existing users. The brief called for something warm and everyday: illustrations of the kind of people who actually use the app, in the kind of moments where it makes their life easier. Alex designed the characters; KITCHEN brought them to life as the brand commercial. Light, slightly surreal, and deliberately far from the clinical aesthetic that pharmacy advertising tends to default to.