APO Discounter

An animated campaign for APO Discounter, one of Germany's largest online pharmacies, promoting their app to existing users. The brief called for something warm and everyday: illustrations of the kind of people who actually use the app, in the kind of moments where it makes their life easier. Alex designed the characters; KITCHEN brought them to life as the brand commercial. Light, slightly surreal, and deliberately far from the clinical aesthetic that pharmacy advertising tends to default to.