Kueski Pay

Client

Kueski

Year

2025

Discipline

Advertising, Animation

A collection of illustrations created for the relaunched Kueski Pay app and website, one of Latin America's largest financial service providers. The aim was to bring warmth and approachability to fintech, which is an area that usually features less approachable advertising. The work comprised hero imagery and modular drop-in characters, built to show Kueski as a presence in everyday life, not just a payment mechanism. It's playful, colourful, and designed to scale across app interfaces, digital billboards, and social channels.