Kueski Pay

A set of illustrations created for the relaunched Kueski Pay app and website, one of Latin America's largest financial services providers. The client wanted to bring warmth and approachability to a fintech context that can easily tip into the cold and transactional. The work comprised hero imagery and modular drop-in characters, built to show Kueski as a presence in everyday life, not just a payment mechanism. Playful and colourful, designed to scale across app interfaces, digital billboards, and social channels.