Alice in Wonderland

A large-scale experiential installation for Hyundai Mall in South Korea, reimagining Alice in Wonderland as a contemporary illustrated environment. The work moved from character drawings into physical space: giant wall wraps, inflatable structures, and in-building graphics, which meant the illustration had to hold its own at a scale where every line and colour decision reads several metres wide. The visual approach drew on bold vector line work and a strong palette designed for both immersive environments and digital backdrops across the event space.